Bachelor of Business Administration (BBA)
Management as a profession has gained increased importance with globalization of the world economy. This has been fueled due to the rapid exponential growth in Information Technology (IT) and expansion of digital economy in last four decades. Today’s industrial scenario is totally different from the mechanized industry of the early 60’s and 70’s. Automation through computers, miniaturization of electronic devices, prevalence of mobile based access to banking systems have overhauled the functionality of diverse set of industries including agriculture, manufacturing, factories, aviation, banking, healthcare, construction, road transportation, railways, shipping, fertilizer, consumer goods etc.,
The current decade is characterized by a very diverse set of industries which cover a broad range of jobs, which range from running a small business to being a CEO in some of the largest companies. It has become essential in the era of social media, digital banking, automated factories that professionals running these industries not only require technical know-how but also have necessity to understand business processes, commercialization, accounting, international trade, along with programming skills.
The global scenario of Management has seen dramatic shifts. The current scenario has witnessed a significant improvement in the technological level, which has been reflected in the advancements that have been observed in terms of both the qualitative and quantitative improvements that the industry has seen in terms of its structure and operational systems. In addition to this, the industry has seen a significant amount of expansion with the presence of new players in the industry, which has seen a vast shift from the traditional players to the players that offer customized solutions to their clients. Additionally, the expansion of the industry has been witnessed across the globe. The current Industry 4.0 is defined by data analytics, digital marketing, e-commerce, IoT (Internet of Things), e-logistics, digital strategy etc. This will eventually lead to Industry 5.0 by 2030 which will be characterized by interaction between humans and robots.
Why study BBA?
RAAK Arts & Science College is offering a three years undergraduate degree program Bachelor of Business Administration (B.B.A). The college is affiliated to Annamalai University, Annamalainagar, Chidambaram, India. The course is based on the syllabus (curriculum) prescribed by the University.
With this degree, one can either launch their career promptly or employ it as a stepping stone to enroll in a recognized MBA program. The top ten advantages to pursuing a BBA degree are listed below-
Versatile Degree
BBA degrees combines theory with the application of practical knowledge and personality development. Furthermore, allows the student to acquire a variety of abilities that can help to succeed professionally and become a well-rounded individual.
Help Develop Managerial Skills
Gaining tactical skills and business acumen is very beneficial to one’s profession. It can be difficult to be a manager, especially at a young age, but a BBA program’s curriculum has equipped with the right set of skills required in the market. The goal of the course is to develop leadership abilities while assisting the learner to see things from the perspective of a manager. Thinking more carefully about the various facets of operating a business will be beneficial if one intends to become an entrepreneur.
Industry Oriented Course
The BBA curriculum has a strong design and strives to impart as much knowledge about the business world to its students as feasible. Students benefit from the course’s constant updating under the most recent trends and business advancements. BBA students are more knowledgeable about everything from current business trends to technological applications. As a result, the BBA degree is regarded as an industry-focused program.
A Thorough Professional Degree
Students who are determined to pursue professions in business and management may be interested in the BBA since it is a highly professional degree. After receiving their BBA degrees, students can begin finding employment in reputable businesses. It is not necessary to pursue pricey master’s degrees that essentially educate you on the very same concepts that one would learn while working. Among all bachelor’s degrees, those with a BBA have the maximum employability.
Early Start to Your Career
After earning your BBA, you can start looking for employment right away. Compared to other bachelor’s degree graduates from other streams, BBA graduates typically find employment more quickly. Graduates with a BBA degree are qualified for several entry-level managerial positions. Furthermore, they receive rewarding salary packages. BBAs are therefore more sought after by recruiters to hire candidates.
Stepping Stone for MBA
All types of graduates can enroll in the MBA program; however, BBA graduates will perform significantly better than others. A BBA is a wonderful approach to being qualified for an MBA. Although the majority of what you learn in college is taught in an MBA course, the topic is covered in considerably more depth. By doing this, you are more knowledgeable about the principles and more competent.
Rewarding Salary
One of the key objectives of the majority of professionals is to earn a high salary together including top-notch benefits. A BBA degree accomplishes this. With this degree, one can access the best managerial and administrative professions with the highest income and benefits.
Personal Development
In addition to academics, personality development is covered in a BBA programme. The degree educates one to be a dynamic, self-assured individual who is adept at leading teams and administering the entire business. Both team leadership and effective teamwork are taught as part of the degree program. Individuals are required to do numerous presentations, therefore they are also trained on how to communicate before a large audience.
Networking
Better opportunities are always the result of networking. A graduate with BBA degree will have a fantastic network of people working in various firms because it is a professional degree and the majority of students who graduate begin working in the corporate field at an early age.
On-Trend
One of the finest benefits is having up-to-date knowledge. It allows students discover a lot concerning market dynamics and strategic decision-making. These abilities will greatly increase the likelihood of standing distinguished in the eyes of hiring employers and provide a student with a wider range of opportunities to pursue a rewarding career.
Key Takeaway!
With a BBA, you’ll have countless options for both higher education and employment. Therefore, if you are still contemplating getting the degree, take the plunge. You will look back on it as your best choice ever.
In this context one of the most in-demand career path is management. The management profession has many professional groups, which offer management education at various levels. It is also true that managers, whether students, practitioners, educators or researchers, face a variety of challenges in their career path, and therefore need to keep abreast with the latest developments in their field, to remain ahead of the curve. Consequently, management professionals will need to take up the responsibility to keep themselves updated with the market and research trends.
In this scenario, managers and students of management-related education must be updated with the current trends of management studies and research to achieve a better professional career.
The Bachelor of Business Administration course offers an opportunity to acquire professional skills in the early stage of their career as a management professional. This undergraduate course offers a deep understanding and development of important business skills such as leadership, communication skills, critical thinking, and decision-making. This degree is designed to give a practical experience for the students in the form of projects, industrial visits, and interaction with the experts from the industry. BBA program prepares the students to deal with the managerial issues and real-life business problems but only at the initial level. A smart student chooses higher studies with specific specialization. A higher education program like MBA deals with the in-depth knowledge if the theories of business study. It helps in improving the person skills to bring out the leader from an aspirant.
Curriculum Focus:
| Tamil-I | Tamil-IV |
| Communicative English I | English Through Literature-II |
| Principles of Management | Production Management |
| Financial Accounting | Human Resource Management |
| Tamil-II | Financial Management |
| Communicative English II | Marketing Management |
| Business Environment | Research Methodology |
| Tamil-III | Industrial Relations & Labour Law |
| English Through Literature-I | Strategic Management |
| Business Mathematics & Statistics – II | Entrepreneurship & Small Business |
| Organizational Behavior |
Career Pathways:
| Human Resources | Marketing Manager |
| Digital marketing | Operations management |
| Finance | Sales |
| Supply chain management | Business development |
| Entrepreneurship | Investment banking |
| Sales Executive | E-commerce |
| Business Administrator | Law |
| Business Analyst | Operations Analyst |
| Financial Analyst | Procurement Executive |
| MBA | Accounting |
| Financial manager & Marketing | Banking & Chartered accountant |
Programme Outcomes:
PO1: Disciplinary knowledge: Capable of demonstrating comprehensive knowledge and understanding of one or more disciplines that form a part of an undergraduate Programme of study
PO2: Communication Skills: Ability to express thoughts and ideas effectively in writing and orally; Communicate with others using appropriate media; confidently share one’s views and express herself/himself; demonstrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups.
PO3: Critical thinking: Capability to apply analytic thought to a body of knowledge; analyse and evaluate evidence, arguments, claims, beliefs on the basis of empirical evidence; identify relevant assumptions or implications; formulate coherent arguments; critically evaluate practices, policies and theories by following scientific approach to knowledge development.
PO4: Problem solving: Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems, rather than replicate curriculum content knowledge; and apply one’s learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability and relevance of evidence; identify logical flaws and holes in the arguments of others; analyze and synthesize data from a variety of sources; draw valid conclusions and support them with evidence and examples, and addressing opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and capability for asking relevant/appropriate questions, problem arising, synthesising and articulating; Ability to recognise cause-and-effect relationships, define problems, formulate hypotheses, test hypotheses, analyse, interpret and draw conclusions from data, establish hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation
PO7: Cooperation/Team work: Ability to work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and draw conclusions from quantitative/qualitative data; and critically evaluate ideas, evidence and experiences from an open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived experiences, with self awareness and reflexivity of both self and society.
PO10 Information/digital literacy: Capability to use ICT in a variety of learning situations, demonstrate ability to access, evaluate, and use a variety of relevant information sources; and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently, identify appropriate resources required for a project, and manage a project through to completion.
PO 12 Multicultural competence: Possess knowledge of the values and beliefs of multiple cultures and a global perspective; and capability to effectively engage in a multicultural society and interact respectfully with diverse groups.
PO 13: Moral and ethical awareness/reasoning: Ability to embrace moral/ethical values in conducting one’s life, formulate a position/argument about an ethical issue from multiple perspectives, and use ethical practices in all work. Capable of demon starting the ability to identify ethical issues related to one‟s work, avoid unethical behaviour such as fabrication, falsification or misrepresentation of data or committing plagiarism, not adhering to intellectual property rights; appreciating environmental and sustainability issues; and adopting objective, unbiased and truthful actions in all aspects of work.
PO 14: Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organization, and setting direction, formulating an inspiring vision, building a team who can help achieve the vision, motivating and inspiring team members to engage with that vision, and using management skills to guide people to the right destination, in a smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and skills, including „learning how to learn‟, that are necessary for participating in learning activities throughout life, through self-paced and self-directed learning aimed at personal development, meeting economic, social and cultural objectives, and adapting to changing trades and demands of work place through knowledge/skill development/reskilling.
Programme Specific Outcomes:
PSO1: To enable students to apply basic microeconomic, macroeconomic and monetary concepts and theories in real life and decision making.
PSO 2: To sensitize students to various economic issues related to Development, Growth, International Economics, Sustainable Development and Environment.
PSO 3: To familiarize students to the concepts and theories related to Finance, Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the society and develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to analyze effectiveness of economic policies.
